The project incorporates two main goals. The first goal is to create a team of volunteers about 5 – 7 people who will  be responsible for PR communication and education of the public. In this manner, the organisation aims to increase the number of  people interested in voluntary service under the program Adopce nablízko from 20 to 30 participants.

The second goal is to increase the number of donors for the program Adopce nablízko by effective fundraising and thus to increase the income of the individual fundraising by 10 %.