This project introduces new media and informational instruments to the members of the platform so that they can benefit from the popular technologies when running their communication campaigns in the development cooperation projects. The project will expand the action potential of the private sector for its participation in programs of the Czech ODA by the dissemination of information through social media used as information tools. The projected impact for PPZRS’ members lies in the improvement of their communication skills and active sharing of relevant information on the theme of development aid. This will strengthen the consultative role of the organization including its information base.