Aim of the project is to build ARPOK employees´ capacities in the way it increases competitive abilities of the whole organization in the educational market. The project helps to upgrade current promotional materials (i.e. E-banners, roll-ups,etc.), the whole marketing concept (i.e. communication with potential donors vie SmartEmailing) will be inovated too. A self-financing ability of ARPOK organization will be improved due to the systematic development of the current E-shop. A number of private and institutional donors will be increased too.